High Flying Herringbone

Our teams helped one of our international, flag carrying airline partners design and deliver a new Premium Economy class amenity kit, made from recycled plastic bottles. Diverting over 35 tonnes of plastic from landfill per year, the new kit is a significant step change for amenity kit sustainability and design.

The amenity kit is accented with an iconic herringbone design synonymous with the character of the airline, with the kit featuring an eye mask, socks, pen, toothbrush, toothpaste and a lip balm from British brand Scaramouche and Fandango.

“Sustainability is of paramount importance to us at GW and we are delighted that we can deliver an amenity kit that not only enhances the passenger experience but also diverts a huge amount of material from landfill. We know there is much more still to do in our industry but we’re pleased to be contributing in every way we can”

Sue McClure, Sales Director – UK & Ireland