Jag Sihra

Creative Director - Textiles

Jag is one of the world’s leading aviation interior design experts.  Having been responsible for the strategy and execution of British Airways’ First Class and Club World cabin designs, her end-to-end experience is unrivalled.  Most recently, Jag led the interior design for Virgin Atlantic’s new A350 fleet.  Merging cutting edge design with the distinctive Virgin brand – Jag oversaw the entire project.

She is most proud of her work leading the cabin refresh for BA’s flagship route between London City and New York.  From concept to vision, Jag set the strategy and led the design and development of this extra-premium route.

Whilst Jag has built her career in creating beautiful aviation interiors, her first love is textile design.    She has been a visiting lecturer at the University of Creative Art, developing and teaching an MA course on Textiles Design.