Turkish Airlines will be celebrating one of the most popular artists of the country with the introduction of its refreshed Business Class short haul kits. We have worked with the airline to develop a series of eight collectable kits, showcasing the artwork of Devrim Erbil and giving passengers the opportunity to collect an iconic piece of art, every time they fly.
Erbil is one of the most important living representatives of Turkish Contemporary art and deeply influenced by the cultural heritage of his country and Istanbul, the city he has inhabited for 60 years.
With this partnership, Turkish Airlines continues it contributions to the national values of Turkey and promoting these on a wider scale. The eight collectable pieces, each featuring a unique landmark of Istanbul, are designed to serve as a lasting memory of the passenger’s experience with the airline.
The kits include anti-slip socks, eye mask, ear plugs, dental kit with Colgate toothpaste, crew information stickers and a hand cream, and lip balm from natural Kiwi brand Antipodes. The kits also contain a leaflet giving specific information and a quote from Erbil on the artwork featured on each kit.
Mr. Zeki Cukur, SVP Catering & Inflight Products at Turkish airlines said “As the national flag carrier of Turkey it is important that we promote the cultural heritage of our country and share this with the world. By working with Devrim Erbil, an artist that for decades has showcased the diversity and beauty of our country through his works, we hope to add a special touch to the onboard experience that will live on beyond the flight.”
Devrim Erbil commented on the partnership “I am hugely honoured to work with Turkish Airlines to create these beautiful amenity kits and to share my work with both national and international passengers. I hope that in doing so passengers will experience the beauty of Turkey and cherish the memento of their journey.”
Johannes Kloess, MD at Galileo Watermark said “We are proud to be working with Turkish Airlines and Devrim Erbil on this special project. As a new customer to us, it is hugely rewarding to work on a project of this nature: providing passengers not only with a beautiful and functional amenity kit onboard but also a cultural experience. Erbil’s works are truly inspiring, and we hope that passenger’s flying will enjoy this collaboration as much as we have enjoyed bringing it to life’