Providing Goods of Desire

Cathay Pacific is an airline with an exemplary reputation that radiates a seemingly effortless sense of grace and style. The ground-breaking development of the new Premium Economy kits by Galileo Watermark was able to not only translate these integral qualities together, but succeeded in embracing the brand’s concerted approach to sustainability and the environment.

With over 90% of its materials made from recycled plastic bottles, these artfully designed bag serve as material manifestation of the brand’s global environmental commitment. This approach is even extended to the kit’s toothbrushes- constituted primarily of corn starch and cellulose these are biodegradable, recyclable and require less materials, enabling even greater cost efficiency. Even the bags’ innovative Chinese buttons allow them to be interconnected, enabling Cathay’s customers to keep collecting them wherever their travels may lead.