Simply the Business

When Etihad Airways wanted to do something out of the ordinary for their newly revived Business Class, they turned to us as one of their preferred partners.

Working closely with Etihad Airways, we developed custom-tailored skincare items and comorit items in partnership with Scaramouche + Fandango from concept to implementation and delivery. With our expertise in design, packaging creation, formulation and global sourcing, we were able to create an amenity kit concept for Etihad Airways’ Business Class that complemented both brands.

The result is a brand collaboration that elevates the customer experience; in-flight and in the lounges, across every touch-point of the travellers’ journey.