We have worked with Iberia to develop its new Business Class and Premium Economy kits. The bags are bad of a premium melange poly body and PU base that prevents the bag from getting wet. The base panel has an embossed Iberia logo and the zipper tape is red and finished with a PU zip puller with contrast red stitching for added detail. The interior of the bag is lined with a vibrant pattern for added surprise and there are two lining rotations per year.
The attractive bags also include upgraded content items to ensure they are of exceptional quality and to encourage use post flight. The Business Class kit features a branded moulded eye mask for added comfort, long tube socks, dental kit with toothpaste from Spanish brand Foramen, ear plugs in a branded flip top case, folding comb and skincare items from Spanish brand Germaine de Capuccini.
It is the first time Germaine de Capuccini has collaborated with an airline. It a leading Spanish professional cosmetic brand that offers treatments and products that combine results and wellbeing. Passengers receive a hand cream, lip balm and face mist that are lightly scented, made in Spain and suitable for both men and women. The exclusive selection hydrates skin and reduces the signs of fatigue.
The Premium Economy kit, which was named best in Europe in the PAX awards 2020, includes a branded eye mask, socks, dental kit and ear plugs.
The final pack off of the kits is done in Madrid at a social enterprise that for 40 years has been working with adults with learning disabilities to provide stable and protected employment.